Over a decade ago, Emmy was living in Japan, feeling alone, and looking for a way to connect with others, so she turned to YouTube. In this week’s episode, Emmy talks to Brittany about her love of food and experimenting, and how YouTube has given her the flexibility to create her ideal life. Then, to learn more about how YouTube helps support creators, Brittany chats with Jamie Reichstein, YouTube’s head of Creator Partnerships. Some participants have been compensated for their involvement in this series.

3:26 About the Channel
4:27 What makes Emmymade unique
5:55 Starting the channel in Japan
6:59 Emmy’s love of food
9:06 Realizing YouTube could be her career
10:46 Forming an LLC
11:15 Flexibility
15:21 Advice to parents looking to start their own channel
17:30 Staying Inspired
18:19 Feeling Pressure
19:55 Staying motivated
22:19 Brittany’s interview with Jamie Reichstein

Emmymade's YouTube Channel: https://www.youtube.com/c/emmymade/videos
YouTube’s Impact: https://www.youtube.com/howyoutubeworks/progress-impact/impact/#CA
Link to episodes's transcription: https://the-upload.simplecast.com/episodes/finding-flexibility
Emmymade Website: https://www.emmymade.com

CREDITS
The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

On this International Day of the Girl, let's empower girls and young women with knowledge to help them make informed decisions about their bodies, health and rights. Join YouTube Creator Hailey Sani, doctors from the American Academy of Pediatrics, and girls' rights defenders as they answer and tackle your top questions across topics like menstruation, consent, safety, mental health & self-care and sexual wellness.

Watch each of the episodes here: https://www.youtube.com/playlist?list=PLKYV5259WcZ3Tm1w3zW8Cp3o76Y2bQnGk (comment below if you end up watching all five!) Haven't had enough? Check out #BodyOfKnowledge on YouTube Shorts to get even more info from experts, activists, and creators.

After facing discrimination as a woman in the construction trades, Leah Bolden refused to quit and became an educator in the industry. Years later, Leah recognized the need for trades instruction beyond the walls of her classroom and started a YouTube channel to expand her reach. Today, Leah educates people from around the world; helping them to make repairs on their own by providing DIY advice and helpful hints, while also inspiring young women interested in pursuing trades as a career. These are the stories of #YouTubeImpact

During his last year of college, Caleb Marshall decided that he wanted to pursue a nontraditional career path … so he started a YouTube channel.

In this week’s episode, Brittany talks to Caleb, aka The Fitness Marshall, about his passion for fitness dancing, how he built a brand and business despite obstacles, and the many ways he makes a profit other than monetizing his videos. Later, Brittany talks to Jamie Byrne, Senior Director of Creative Partnerships at YouTube, about the platform's monetization features and how they’ve evolved over time. Some participants have been compensated for their involvement in this series.

3:53 About the Channel
4:22 How Caleb got started with dance fitness
6:14 The planning that went into The Fitness Marshall channel
8:18 How Caleb’s knowledge of video production helped him
9:24 Reaching 100,000 subscribers
11:19 Decision to use popular music in his videos
14:05 Staying afloat financially
16:07 How Caleb’s currently monetizing his content
17:36 Caleb’s activewear line
19:03 Advice for others looking to create a YouTube channel
21:15 Transition to interview with Jamie Byrne
23:21 Different ways creators make money
25:54 Misconceptions about creators

The Fitness Marshall’s YouTube Channel: https://www.youtube.com/user/TheFitnessMarshall
YouTube’s Impact: https://www.youtube.com/howyoutubeworks/progress-impact/impact/#CA
Link to episode transcription: https://the-upload.simplecast.com/episodes/from-passion-to-profit/transcript
The Fitness Marshall Website: https://thefitnessmarshall.org/


CREDITS
The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

Out of work during the COVID-19 pandemic with a baby on the way, Randy Lau decided to pursue his passion for storytelling and desire to preserve his Chinese heritage by starting a YouTube channel - with his former restaurateur father as the star. In a few short months, the Made with Lau channel took off and has not only turned into a successful family business, but enabled Randy to celebrate his father’s legacy by sharing his recipes with the world and connect with a larger community. These are the stories of #YouTubeImpact

Randy Lau had always wanted to preserve his heritage and honor his parents and their legacy, so during the pandemic, he decided to start a YouTube channel, with his parents as its stars. In this episode, our host, Brittany Luse, talks with Randy and his parents — Chung Sun Lau and Jenny Lau — about how their channel came to be, how YouTube has allowed them to connect with a larger community, and how they built a successful business from their YouTube channel in only a few short months. Some participants have been compensated for their involvement in this series.

4:20 About the channel
5:20 Documenting family history and recipes
6:49 Deciding to share recipes
9:25 What led Randy to start a YouTube Channel
11:32 How Chung felt about being on YouTube
17:45 The role food played in Chung and Randy’s lives growing up
22:58 How YouTube changed the Lau family’s lives financially

Made With Lau's website: https://madewithlau.com/
Made With Lau's YouTube channel: https://www.youtube.com/c/madewithlau

CREDITS
The Upload is a podcast by YouTube produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Voice over by Lawrence Lew. Hosted by Brittany Luse.

Creators have been busy getting inspired by The Weeknd's "Take My Breath." Check out what they've done from dance, BMX, tree art, parkour, and so much more! Only on #YouTubeShorts.

When Lilly Singh started her YouTube channel in 2010, she dreamed of becoming a successful entertainer. Now, she’s an internationally known comedian, actress, and best selling author. In this week’s episode, Brittany talks with Lilly about how she turned her dream into a reality. Then, Brittany turns to YouTube’s Head of Culture & Trends, Kevin Allocca, to learn more about the business side of the creator economy. Some participants have been compensated for their involvement in this series.

5:05 Representation for women of color in media
7:24 Why creators have to be business-minded
8:29 How transparency can help close wage gaps in the digital space
12:44 Being a YouTube creator isn’t a real job — “it’s actually 10 real jobs”
14:16 How Lilly adapted her strategy and built her team
16:25 How Lilly broke into Hollywood
18:23 Lilly’s advice for aspiring entertainers
23:13 Kevin’s definition of the creator economy
23:44 How YouTube creators earn money
26:18 Authenticity is key

Lilly’s YouTube: youtube.com/LillySingh

CREDITS
The Upload is a podcast by YouTube Podcast produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alie Kilts with assistance from Chris Hoff; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse.

can you guess the creator? hint: they can customize *anything* 🎨

How much do you really know about how YouTube works? Like, how do creators go from uploading a video to running a lucrative business? And what does it take to go from recording in your living room to turning your passion into a full-time career? We’re diving into all of that and more in the new podcast The Upload: The Rise of the Creator Economy, a podcast by YouTube Produced in partnership with National Public Media.

CREDITS:
The Upload is a YouTube Podcast produced in partnership with National Public Media. Our Executive Producers are Brianna LaFleur and Erica Osher. Supervising Producer Shannon Boerner. Our Lead Producer is Theresa Avila; Editing and Engineering by Alison (Alie) Kilts; Production Assistance by Gurjit Kaur with support from Maddy Weinberg. Our logo was created by Jen Grottle and our music is by TimaLikesMusic. Hosted by Brittany Luse. Episode Contributors (everyone who appeared and was mentioned in this episode): Brittany Luse, Lilly Singh, Emmy Cho, Caleb Marshall, DDG